Crafted from durable stainless steel or plated with 18ct gold, each beautiful necklace is made for everyday wear. It's timeless, a high-quality reminder everyday to spread love and kindness. That's what this brand is about.
Every necklace purchase helps give 20 meals through our giving partners.
My Mission
To create a kindness movement that ripples around the world.
Hey, it's Lee here.
Two years ago, I set out on a journey to help homeless people around the world. When I did, I witnessed something that broke me, millions of people struggling just to find their next meal.
Symbol of Kindness
So, I decided to do something about it.
A Brand With Meaning
The necklace is a symbol of kindness.
We Love To Give
Every necklace purchase helps give 20 meals through our giving partners.
We're not a charity or non-profit but we want to help. So instead of using all the profit to run more ads or do more marketing, we give a significant portion to vetted giving partners in Africa, India and Indonesia to provide meals to those in need.
How It Works
The butterfly effect in action.
Buy the necklace
Our custom designed necklaces come in stainless steel or plated 18ct gold. They are timeless and symbolise our brand.
We support giving
A portion of profits from every sale is given to our verified giving partners, helping give 20 meals to people in need.
And we do giving trips
Instead of spending everything on advertising, we use profit to do in-person giving trips and document it on social media.
Got questions?
We have answers.
What is the necklace made from?
Our signature butterfly necklace is available in both stainless steel and plated 18ct gold. Durable, timeless and a symbol of our movement to spread kindness and love. Each necklace comes in our beautifully designed custom packaging with a special message from our founder Lee.
How fast is shipping?
Our necklaces ship internationally and will arrive on your doorstep within 5-7 days. Each necklace is hand-packed and sent in our beautifully designed custom packaging with a special message from our founder Lee.
How do you help give meals?
We are not a charity, nor are we a non-profit. But with every purchase, we give part of the profit to help provide 20 meals to people in need. We do this through vetted meal distribution partners in Africa, India and Indonesia. And whenever we can, we go in person to these places to help with the giving.
Can I return it if I don't like it?
Yes, we offer free and easy returns for 30 days. If you are unhappy with your butterfly necklace for any reason, just contact us and we'll refund you, hassle-free.
Are you a charity/non-profit?
No, we are a for-profit ecommerce brand that sells high-quality custom jewelry and apparel products. We just deeply care about giving and helping make a difference which is why we put a significant portion of the profit from every order into giving funds to vetted meal distribution partners and funding in-person philanthropy trips.
Loved by over 25,000 happy customers.