Our Story

The Butterfly Effect: Empowering Change Globally Through Simple Acts of Kindness - One Product at a Time

Hi, I'm Lee.

Born and raised in Ireland, my journey started with magic.

For years, I created moments of wonder as a magician, but I soon realised that the real magic isn’t in the tricks, it’s in how you make someone feel. That’s where true magic lives.

For the past two years, I’ve traveled the world, meeting incredible people, creating viral videos, and raising awareness about homelessness and world hunger. I was devastated to see just how bad the crisis is.

839 million people go to bed hungry every night.

Through these experiences, I saw firsthand that one small act of kindness can change a life.

On this journey, I met Josh, a soul with an incredible heart and a deep passion for helping people. Our paths aligned, and together, our energy, vision, and drive became an unstoppable force for good.

Two people, one mission to create real, lasting change.

That’s why we created The Butterfly Effect of Kindness.

This brand is our baby.

It’s more than jewelry, it’s a movement. A way to turn kindness into action. With every purchase, we fund 40 meals through our giving partners, proving that small choices create massive impact.

But we can’t do it alone. We have big plans for the future, and we need your help. Together, we can create a ripple effect of kindness that spreads across the world.

Wear it. Love it.
Change lives.

The Origin Story

How It All Started

I recorded a video with Josh back when The Butterfly Effect was just beginning. In it, we share the heartfelt story behind our mission, why this movement exists, and the impact we dream of creating through small acts of kindness. Watch to see how it all started and where we’re headed.

A Global Mission

Be Part Of Something Bigger

The statistics are heartbreaking, but they fuel our determination. With millions facing hunger daily, we refuse to stand by.

How It Works

The simple way to make a difference.

We turn every purchase into real-world impact.

Buy a product

Our premium jewelry and apparel products are high-quality, made to last and perfect for everyday wear

We support giving

A portion of profits from every sale is given to our verified giving partners, helping give 40 meals to people in need.

And we do giving trips

Instead of spending everything on advertising, we use profit to do in-person giving trips and document it on social media.