Our Story

The Butterfly Effect: Empowering Change Globally Through Simple Acts of Kindness—One Meaningful Piece at a Time

Hi, I'm Lee.

Born and raised in Ireland, my journey started with magic.

For years, I created moments of wonder as a magician, but I soon
realised that the real magic isn’t in the tricks, it’s in how you make
someone feel. That’s where true magic lives.

For the past two years, I’ve traveled the world, meeting incredible
people, creating viral videos, and raising awareness about
homelessness and world hunger. I was devastated to see just how
bad the crisis is. 839 million people go to bed hungry every night.

Through these experiences, I saw firsthand that one small act of
kindness can change a life.

On this journey, I met Josh, a soul with an incredible heart and a
deep passion for helping people. Our paths aligned, and together,
our energy, vision, and drive became an unstoppable force for good.
Two people, one mission to create real, lasting change.

That’s why we created The Butterfly Effect of Kindness.

This brand is our baby.

It’s more than jewelry, it’s a movement. A way to turn kindness into action. Every piece you wear provides 20 meals to those in need, proving that small choices create massive impact.

But we can’t do it alone. We have big plans for the future, and we need your help. Together, we can create a ripple effect of kindness that spreads across the world.

Wear it. Love it.
Change lives.

Finding Purpose Together

Discover the Origin Story Behind Our Inspiring Vision

I recorded a video with Josh back when The Butterfly Effect was just beginning. In it, we share the heartfelt story behind our mission, why this movement exists, and the impact we dream of creating through small acts of kindness. Watch to see how it all started and where we’re headed.

Join the Movement

Beauty With Meaning

The Reality We're Changing

The statistics are heartbreaking, but they fuel our determination. With millions facing hunger daily, we refuse to stand by. Each necklace represents our stand against this global crisis.

Crafted With Intention

Be Part Of Something Bigger

This movement needs you. Every necklace purchased brings us
closer to our goal of feeding 1 million people by 2026.

Wear your butterfly with pride, knowing that your choice ripples
outward in ways you may never see but others will always feel.

The butterfly effect begins with a single choice…yours.

World Hunger

The Butterfly Effect In Action

Our process transforms beautiful jewelry into real-world impact through a simple three-step journey that connects your purchase directly to those in need.

Choose Your Butterfly

Our custom designed necklaces come in durable stainless steel or plated 18ct gold. Each timeless piece symbolizes our movement and your commitment to creating change.

We Donate 20 Meals

From every order, we directly provide 20 meals to people facing hunger across the globe. Your purchase isn't just a transaction, it's an act of kindness that feeds someone in need.

We Document Real Impact

Instead of traditional advertising, we invest profits in giving trips around the world, documenting these journeys on our YouTube channel so you can see exactly how your support transforms lives.