Our Story

Our Story

The Butterfly Effect: A Personal Story Of Giving And Spreading Kindness

Hi, I'm Lee.

Born and raised in Ireland, my journey started with magic.

For years, I created moments of wonder as a magician, but I soon realised that the real magic isn’t in the tricks, it’s in how you make someone feel. That’s where true magic lives.

For the past two years, I’ve traveled the world, meeting incredible people, creating viral videos, and raising awareness about homelessness and world hunger.

I was devastated to see just how bad the crisis is.

839 million people go to bed hungry every night.

Through these experiences, I saw firsthand that one small act of kindness can change a life.

On this journey, I met Josh, a soul with an incredible heart and a deep passion for helping people. Our paths aligned, and together, our energy, vision, and drive became an unstoppable force for good.

Two people, one mission to create real, lasting change.

That’s why we created The Butterfly Effect of Kindness.

This brand is our baby.

It’s more than jewelry, it’s a movement. A way to turn kindness into action. With every purchase, we help provide 20 meals to those who need it through our verified giving partners in Africa and India.

But we can’t do it alone. We have big plans for the future, and we need your help. Together, we can create a ripple effect of kindness that spreads across the world.

Wear it. Love it.
Change lives.

Finding Purpose Together

Discover the Origin Story Behind Our Inspiring Vision

I recorded a video with Josh back when The Butterfly Effect was just beginning. In it, we share the heartfelt story behind our mission, why this movement exists, and the impact we dream of creating through small acts of kindness. Watch to see how it all started and where we’re headed.

Join the Movement

Spread Kindness

The Reality We're Changing

The statistics of global hunger are heartbreaking, but they fuel our determination. With millions facing hunger daily, we refuse to stand by.

This movement needs you. Wear your butterfly with pride, knowing that your choice ripples outward in ways you may never see but others will always feel. The butterfly effect begins with a single choice…yours.