Hi, I’m Lee.

Born and raised in Ireland, my journey started with magic.

For years, I created moments of wonder as a magician, but I soon realised that the real magic isn’t in the tricks—it’s in how you make someone feel. That’s where true magic lives.

For the past two years, I’ve traveled the world, meeting incredible people, creating viral videos, and raising awareness about homelessness and world hunger. I was devastated to see just how bad the crisis is—839 million people go to bed hungry every night.

Through these experiences, I saw firsthand that one small act of kindness can change a life.

On this journey, I met Josh—a soul with an incredible heart and a deep passion for helping people. Our paths aligned, and together, our energy, vision, and drive became an unstoppable force for good. Two people, one mission—to create real, lasting change.

That’s why we created The Butterfly Effect of Kindness.

This brand is our baby.

It’s more than jewelry—it’s a movement. A way to turn kindness into action. Every piece you wear provides 5 meals to those in need, proving that small choices create massive impact.

But we can’t do it alone. We have big plans for the future, and we need your help. Together, we can create a ripple effect of kindness that spreads across the world.

Wear it. Love it. Change lives.