Hey, it's Lee here.

Two years ago, I set out on a journey to help homeless people around the world. When I did, I witnessed something that broke me—millions of people struggling just to find their next meal.

The reality is devastating: 828 million people go to bed hungry every night. That’s nearly 1 in 10 people worldwide who don’t know where their next meal will come from.

I knew I couldn’t just walk away. I made a promise—to make feeding the hungry my mission.

And that's why I created The Butterfly Effect. This isn’t just jewellery—it’s a movement. With every purchase, 20 meals are donated, and we’re on a mission to feed 1 million people by 2026.

Our custom designed necklaces are available in stainless steel or plated 18ct gold, beautifully packaged with a special message from me—because this isn’t just something you wear, it’s something you stand for.

When you wear the butterfly, you’re carrying a symbol of kindness, hope, and impact. It’s a reminder that one small act can create a ripple effect of change.

So join the movement today and buy a necklace for you (and your friends and family). The more you buy, the more you save and the more meals we donate.

We have a special June discount applied that ends soon so buy now.

Butterfly Necklace

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The Butterfly Necklace