Get a timeless piece of jewellery and provide meals to those in need.

Stainless steel or plated 18ct gold
Free and fast delivery worldwide
28,743 meals donated so far
Mix and match colours in a bundle below

Hey, it's Lee here.

Two years ago, I set out on a journey to help homeless people around the world. When I did, I witnessed something that broke me—millions of people struggling just to find their next meal.

The reality is devastating: 828 million people go to bed hungry every night. That’s nearly 1 in 10 people worldwide who don’t know where their next meal will come from.

I knew I couldn’t just walk away. I made a promise—to make feeding the hungry my mission.

And that's why I created The Butterfly Effect. This isn’t just jewellery—it’s a movement. With every purchase, 5 meals are donated, and we’re on a mission to feed 1 million people by 2026.

Our custom designed necklaces are available in stainless steel or plated 18ct gold, beautifully packaged with a special message from me—because this isn’t just something you wear, it’s something you stand for.

When you wear the butterfly, you’re carrying a symbol of kindness, hope, and impact. It’s a reminder that one small act can create a ripple effect of change.

So join the movement today and buy a necklace for you (and your friends and family). The more you buy, the more you save and the more meals we donate.

We have a special April discount applied that ends soon so buy now. Plus, when you order today, we’ll donate 10 meals instead of 5.

How our giving works.

Buy the necklace

Our custom designed necklaces come in stainless steel or plated 18ct gold. They are timeless and symbolise our movement.

We donate 5 meals

From every order, we directly donate 5 meals to people in need across the globe. When you buy, you are spreading kindness.

And we do giving trips

Instead of spending on advertising, we use profits to fund giving trips and document it all on our YouTube channel.

FAQs

What is the necklace made from?

Our signature butterfly necklace is available in both stainless steel and plated 18ct gold. Durable, timeless and a symbol of our movement to spread kindness and love.

Each necklace comes in our beautifully designed custom packaging with a special message from our founder Lee.

How fast is shipping?

Our necklaces ship internationally and will arrive on your doorstep within 5-7 days.

Each necklace is hand-packed and sent in our beautifully designed custom packaging with a special message from our founder Lee.

How do you donate meals when I buy?

With every necklace purchase in April, we donate 10 meals to people in need across the globe. We do this through many local meal partners we have in Asia, South America, Africa and Europe.

These organisations are vetted to ensure they provide high quality meals to people that actually need them.

Can I return it if I don't like it?

Yes, we offer free and easy returns for 30 days. If you are unhappy with your butterfly necklace for any reason, just contact us and we'll refund you, hassle-free.