Our mission
We're more than a jewellery brand. We're a giving movement on a mission to feed 1,000,000 people by 2026.
The problem: world hunger 🌍
Right now, over 828 million people go to bed hungry every night. Food insecurity isn’t just about empty stomachs—it’s about lost potential, struggling families, and communities in crisis.
We believe no one should have to wonder where their next meal is coming from.
Our solution: jewellery that gives back 💛
We created a way for your everyday choices to spark real change. With every piece of jewellery you purchase, meals are donated to those in need.
It’s not charity—it’s action. It’s about wearing something beautiful while being part of something bigger.
Our goal: 1 million meals 🍽️
We are on a mission to provide 1 MILLION MEALS by 2026, and we’re doing it with your help.
Every necklace, bracelet, and ring is a reminder that kindness has power—that what you wear can change lives.
Join the movement.
This isn’t just jewellery. It’s a statement. A movement. A global shift. By wearing The Butterfly Effect, you’re proving that small actions lead to massive change.