"Hey, it's Lee here. Two years ago, I set out to help homeless people around the world. When I did, I witnessed something that broke me, millions of people struggling just to find their next meal.Every shirt you wear funds 20 of those meals.This isn't charity tacked onto a product — it's the whole reason we exist. Let's get to know your style."
Design notes:Step 1 establishes mission before product. Voice matches the existing site ("Hey, it's Lee here" + the broken-by-witnessing-hunger story). Lee avatar should be replaced with his real photo or short looping video. Italic step label ("a quiet beginning") follows the brand's existing italic-accent pattern.
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Four hand-picked shirts every month, feeding 80+ kids. For those who want their wardrobe to do real work in the world.
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One shirt every month. 20+ meals donated. Where every movement begins.
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