The Butterfly Effect Shop Butterfly
$14,400+ AUD raised
4.9stars30,000+customers1.7M+meals funded
4.9“Excellent”

Emma Is 31. The Cancer Has Spread to Her Lungs. Her Three-Year-Old Still Needs Mum Every Day.

At 31, Emma is facing cancer that has spread to her lungs while raising her three-year-old daughter alone. She needs a community beside her.

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Trustpilot, 4.9 rated Excellent

Emma’s Story · Sydney, Australia

4 min read

Treatment Did Not Pause Motherhood.

Emma is 31 and the sole carer for her three-year-old daughter. Cancer has spread to her lungs, bringing treatment, appointments and uncertainty into every part of their life.

With no immediate family support and no ability to work, she is trying to protect her daughter’s everyday world while facing her own illness.

Illustrated map of Australia with a marker near Sydney
Emma’s story takes place in Sydney, Australia.

01 · She Carries Two Battles at Once

Emma Is a Patient and a Parent.

Emma’s days are shaped by medical care and by the ordinary needs of a young child who depends on her completely.

Government assistance does not cover the mounting cost of treatment, travel, bills and daily life.

Lee meeting Emma in Sydney, Australia

Emma is fighting for her health while keeping her daughter’s world safe and steady.

02 · No One Should Face This Without Support

Practical Help Creates Room to Focus on What Matters.

Financial pressure adds another layer to a situation already filled with difficult decisions. Support can ease the cost of travel, treatment, bills and daily essentials.

Butterfly is sharing Emma’s story so more people have the chance to stand beside her and her daughter.

Emma receiving direct community support

03 · The Community Responded

$14,400+ AUD Raised Through 283 Donations

More than 280 people have responded to Emma’s story and stood beside her and her little girl.

The fundraiser gives people a direct way to help with treatment-related costs, bills and everyday life while Emma is unable to work.

What Shopping Butterfly Makes Possible

When you shop Butterfly, you don’t just help fund 20 meals per product. You give us the power to find more people like Emma, meet them face to face and help their stories reach a community ready to care.

1,700,000+ meals funded

Wear Something You Love. Help Us Reach More People Who Need It.

Shopping Butterfly helps fund the equivalent of 20 meals per product and makes the giving trips and storytelling that help people like Emma possible.

Emma’s fundraiser remains separate, so anyone who wants to offer direct support can donate through the GoFundMe linked above.

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Original Necklace

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Real customer reviews across Butterfly jewelry and apparel.

Questions, Answered Clearly

Emma’s fundraiser and Butterfly purchases are two separate ways to act.

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Each product helps fund 20 meals
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