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We sell a line of premium jewelry and apparel products. Our custom made jewelry is available in both stainless steel and plated 18ct gold. Durable, timeless and a symbol of our movement to spread kindness and love. Each piece comes in our beautifully designed custom packaging with a special message from our founder Lee. We also have a line of premium apparel, including loungewear sets and t-shirts.

Our products ship internationally and will arrive on your doorstep within 5-10 days. Each product is hand-packed and sent in our beautifully designed custom packaging with a special message from our founder Lee.

We are not a charity, nor are we a non-profit. But with every purchase, we give part of the profit to help provide 20 meals to people in need. We do this through vetted meal distribution partners in Africa, India and Indonesia. And whenever we can, we go in person to these places to help with the giving.

Instead of spending everything on advertising to promote The Butterfly Effect, we create viral content on Instagram, TikTok, Facebook and YouTube to spread our message. This allows us to spend what would have been used for advertising on doing more philanthropy trips and giving instead.

No, we are a for-profit ecommerce brand that sells high-quality custom jewelry and apparel products. We just deeply care about giving and helping make a difference which is why we put a significant portion of the profit from every order into giving funds to vetted meal distribution partners and funding in-person philanthropy trips.