We believe one small act of
kindness can ripple out
and feed the hearts of many.
Meals Funded 722,841
Jewelry with a purpose.
Join the kindness movement.
At The Butterfly Effect, we believe kindness is contagious. That’s why every purchase helps give 20 meals through our giving partners. We're on a mission to help feed 1 million people by 2026.
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Why We Care
A world where children go to bed
hungry is not the world we want.
Over 828 million people face hunger every day. Behind every number is a child, a parent, a family. It's a devastating reality and we want to help. That's why we give a portion of our profits to food giving initiatives around the world. We're not a charity or non-profit but we want to help.
Jewelry With Meaning
We sell products that mean something, a symbol of kindness.
A portion of profits from every sale is allocated to fund meal programs through our verified giving partners. Our products are more than just high quality jewelry, they are also a quiet act of kindness and help spread love.
Wear Love, Spread Love
When you wear this necklace, it represents a signal of hope, of kindness, of love, that together we can make this world a better place.
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Loved by over 25,000 happy customers.
Our Passion
Become part of
the butterfly effect.
One small action can make
a huge difference.
Custom Made Products
Premium jewelry
that lasts.
Our custom butterfly necklace is available in durable stainless steel or plated 18ct gold. It’s water-resistant, tarnish-free, and made to be worn every day. The core of our brand is great products that you'll love wearing.
Spreading The Love
Every necklace helps provide 20 meals to people in need.
We are not a charity, but giving makes our heart sing. Through our trusted giving partners in Africa, India and Indonesia, we give part of the profit from every sale to help provide 20 meals to those who need it.
The story behind The Butterfly Effect
Meet Lee
Hi, I'm Lee.
Two years ago, I set out to help homeless people around the world. Along the way, I saw the devastating reality of world hunger—millions struggling for their next meal. I saw the world was in desprate need of kindness.
And that's why I created The Butterfly Effect. We believe one small act can change the world, and that's why we do what we do.
How It Works
The butterfly effect in action.
Buy the necklace
Our custom designed necklaces come in stainless steel or plated 18ct gold. They are timeless and symbolise our brand.
We support giving
A portion of profits from every sale is given to our verified giving partners, helping give 20 meals to people in need.
And we do giving trips
Instead of spending everything on advertising, we use profit to do in-person giving trips and document it on social media.
Got questions?
We have answers.
What products do you sell?
We sell two products: a necklace and a t-shirt. Our signature custom butterfly necklace, available in both stainless steel and plated 18ct gold, is our flagship product. Durable, timeless and a symbol of our movement to spread kindness and love. Each necklace comes in our beautifully designed custom packaging with a special message from our founder Lee. We are working on designs for new pieces, with a bracelet coming soon.
How fast do you ship?
Our necklaces ship internationally and will arrive on your doorstep within 5-7 days. Each necklace is hand-packed and sent in our beautifully designed custom packaging with a special message from our founder Lee.
How do you help give meals?
We are not a charity, nor are we a non-profit. But with every purchase, we give part of the profit to help provide 20 meals to people in need. We do this through vetted meal distribution partners in Africa, India and Indonesia. And whenever we can, we go in person to these places to help with the giving.
Why do you make videos on giving?
Instead of spending all our profit on advertising to promote The Butterfly Effect, we create viral content on Instagram, TikTok, Facebook and YouTube to spread our message. This allows us to spend what would have been used for advertising on doing more philanthropy trips and giving to meal initiatives instead.
Are you a charity/non-profit?
No, we are a for-profit ecommerce brand that sells high-quality custom jewelry and apparel products. We just deeply care about giving and helping make a difference which is why we put a significant portion of the profit from every order into giving funds to vetted meal distribution partners and funding in-person philanthropy trips.
Join the
mission today
