The problem: world hunger.
Over 828 million people go to bed hungry every night. And every 10 seconds, a child dies from hunger-related causes. World hunger is a global problem and requires more attention to fix. We picture a world where no one has to go to sleep hungry, malnourished or without access to the food they need to be happy and healthy. And that's why we are here to help.
The solution: The Butterfly Effect.
We believe that one small act of kindness can create a ripple effect and change the world. So we created a premium jewellery brand that's about giving.
With every purchase, 5 meals are donated, and our marketing budget goes towards philanthropy.
It’s not charity—it’s action. It’s about wearing something beautiful while being part of something bigger.
Buy the necklace
Our custom designed necklaces come in stainless steel or plated 18ct gold. They are timeless and symbolise our movement.
We donate 5 meals
From every order, we directly donate 5 meals to people in need across the globe. When you buy, you are spreading kindness.
And we do giving trips
Instead of spending on advertising, we use profits to fund giving trips and document it all on our YouTube channel.
Premium, timeless designs.
When you wear the butterfly, you are wearing everything we stand for: spreading kindness and helping others.
Our custom designed necklaces are available in stainless steel or plated 18ct gold.
Although giving is our focus, we still dedicated our time and energy into creating a truly great product to represent our brand.
Hi, I'm Lee.
Two years ago, I set out to help homeless people around the world. Along the way, I saw the devastating reality of world hunger—millions struggling for their next meal. That’s when I made a promise: to make feeding the hungry my mission.
And that's why I created The Butterfly Effect. We believe one small act can change the world, and together, we’re on a mission to feed 1 million people by 2026.
Have questions?
What products do you sell?
We sell one signature custom butterfly necklace, available in both stainless steel and plated 18ct gold. Durable, timeless and a symbol of our movement to spread kindness and love.
Each necklace comes in our beautifully designed custom packaging with a special message from our founder Lee.
We are working on designs for new pieces, with a bracelet coming soon.
How fast is shipping?
Our necklaces ship internationally and will arrive on your doorstep within 5-7 days.
Each necklace is hand-packed and sent in our beautifully designed custom packaging with a special message from our founder Lee.
How do you donate the meals?
With every necklace purchase, we donate 5 meals to people in need across the globe. We do this through many local meal partners we have in Asia, South America, Africa and Europe.
These organisations are vetted to ensure they provide high quality meals to people that actually need them.
Why do you make videos about the giving?
Instead of spending money on advertising to promote The Butterfly Effect, we create viral content on Instagram, TikTok, Facebook and YouTube to spread our message.
This allows us to spend what would have been used for advertising on doing more philanthropy trips and giving instead.
More than a brand
We're a giving movement.
The Butterfly Effect is more than a jewellery brand, it's about spreading kindness. We believe one small act can change the world, and together, we’re on a mission to feed 1 million people by 2026.