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The Butterfly Effect in Action
4.9stars30,000+customers1.7M+meals funded
4.9“Excellent”

Rick Needed More Time. One Story Set a Community in Motion.

Lee heard their story and knew our community could help when Vanessa and Rick needed it most. What happened next showed the power of the Butterfly Effect.

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Rick and Vanessa · Sydney, Australia

4 min read

Before the World Knew Rick’s Name, Vanessa Was Carrying Everything.

Rick was diagnosed with Infantile Tay-Sachs disease at 18 months old. Vanessa was told her little boy might have only two to four years to live.

She continued raising him as a single mum, caring for him and working full time while searching the world for anything that could improve his comfort and quality of life.

Illustrated map of Australia with a marker near Sydney
Rick and Vanessa’s story takes place in Sydney, Australia.

01 · Lee Heard Their Story

Lee Knew the Community Could Help When They Needed It Most.

Further treatment meant another journey to Italy, with treatment, medical travel, accommodation, specialised equipment and daily care costs to cover. Vanessa had already carried so much alone.

Lee flew to Australia to surprise Vanessa and Rick, meet them face to face and show them they were no longer carrying the story alone.

Lee meeting Rick and Vanessa in Sydney, Australia

Sometimes the first act of help is making sure somebody’s story is heard.

02 · One Story Started to Travel

Lee Shared What Vanessa Had Been Carrying. The Community Took It Further.

Lee shared Rick and Vanessa’s story with the Butterfly community. People who had never met them stopped, listened and chose to help.

Some donated. Others shared the story again. One act of care became a ripple that travelled far beyond Sydney.

Lee with Rick and Vanessa holding their GoFundMe chequeLee with Rick and Vanessa after their story rallied a community.

03 · The Butterfly Effect in Action

$1.46M+ AUD Raised Through 33,900+ Donations

More than 33,900 people responded after Rick and Vanessa’s story was shared. Lee organised the direct fundraiser for Vanessa, the named beneficiary.

More than $1.46M AUD was raised to support Rick’s treatment, medical travel, accommodation, specialised equipment and daily care costs.

This Is the
Butterfly Effect.

One person listened. One story travelled. Tens of thousands of people found a way to care. Butterfly exists to help more moments like this begin.

How the Butterfly Effect Happens

Butterfly does more than share a post. We invest the time, travel and resources to meet people facing hardship, listen properly and carry their stories to a community ready to act.

1,700,000+ meals funded

Wear Something You Love. Help the Next Story Travel Further.

Shopping Butterfly helps fund the equivalent of 20 meals per product and gives us the power to find more people like Vanessa and Rick, meet them face to face and carry their stories to a community ready to care.

The featured fundraiser was separate from product purchases. Its recorded result is linked above for transparency.

Every product is a reminder that fashion can mean more.
Every member of our community is part of the next ripple.

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Rick and Vanessa’s fundraiser was separate from Butterfly purchases.

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