Our Story
The Story Behind the Movement.
Butterfly Began With a Necklace. Not a Business Plan.
Lee wanted to make one thing people would genuinely love, then use every purchase to help somebody else.
That first necklace became a promise: One Product. Twenty Meals. Today, the people wearing Butterfly have helped fund more than 1.8 million meals.
The Moment Magic Meant Something More.
Before Butterfly, Lee travelled the world as a magician. Along the way, he met people living with hunger, homelessness and hardship. Those encounters changed what magic meant: less about the trick, more about the moment somebody felt seen.
He brought the idea home to Josh. Make pieces people genuinely want to wear, then use every purchase to fund the equivalent of 20 meals.
Make something people love. Use it to help somebody else.
The Ripple So Far
One Necklace Became 1.8 Million+ Meals.
First came a collection. Then came a community. Today, your purchases help fund meals, power giving trips and support families facing hardship around the world.
We show the people, partners and places behind the numbers because impact should be seen, not hidden behind a claim.
Meaning, Made to Be Worn.
Every Butterfly piece carries something with it: love, kindness, hope, unity or compassion.
It should feel good, last beyond a season and create impact beyond the person wearing it. You wear the love. We promise to spread it.
How We Make, Give and Grow
The Butterfly Code
These are not polished values written after the fact. They are six promises shaped by the journey from one necklace to 1.8 million meals, and the test we bring to whatever comes next.
Put Good in Motion
Good should never be an afterthought. We build generosity into every product, so choosing something you love immediately helps somebody else.
Make Meaning Wearable
The things we wear can say something before we do. We design pieces people genuinely reach for, with meaning they can carry every day.
Show the Ripple
Impact matters more when people can see it. We share the partners, faces, trips and progress behind every meal the Butterfly community funds.
Small Choices Travel Far
Butterfly began with one necklace and a simple promise. One product funds 20 meals, and each small choice helps the next act of kindness travel further.
Believe Beyond Reason
Our goals have always been bigger than the roadmap. We commit before every answer is clear, then keep moving until ambition becomes visible progress.
Choose Love, Every Time
Love is not a finishing touch; it is the test behind every decision. When care is an option, we choose it and invite others to do the same.
The Butterfly Code
Make it useful. Make it meaningful. Let it do some good. Then send it into the world and see how far it travels.
See What All the Hype Is About
Frequently Asked Questions
How Butterfly began, how the giving model works and where your impact goes.
How did Butterfly begin?
Butterfly began with the Original Necklace and a simple belief: one small choice can create an impact far beyond itself. That idea became a growing collection, a community and the One Product, Twenty Meals model.
How does the giving model work?
Every product purchased funds the equivalent of 20 meals through our giving partners. Two products fund 40 meals and three fund 60.
Who does Butterfly support?
Purchases help fund meals through our giving partners, support families facing hardship, including families caring for sick children, and make giving trips and community initiatives possible.
Why does Butterfly share giving stories?
We share giving trips, fundraising stories and impact updates so you can see what your purchase helps make possible. Impact should be visible.
Is Butterfly a charity or non-profit?
No. Butterfly is a for-profit business committed to giving back. A portion of every purchase funds meals and supports families facing hardship through our giving partners.