4.9“Excellent”By shopping Butterfly, you don’t just help fund 20 meals with every product purchased. You give us the resources to find, meet and share more stories like Abigail and Ayla’s.
Abigail & Ayla’s Story · Sydney, Australia
4 min readAbigail was beside Ayla when she was diagnosed with BCOR-ITD sarcoma at six months old. She watched her baby endure intensive chemotherapy in 2024 and reach remission.
In March 2026, another tumour was found and removed. Tests found active cancer cells, and the recommended proton radiotherapy meant taking her little girl overseas.
01 · Lee Heard Their Story
Ayla needed proton radiotherapy that was not available locally. Reaching the treatment her doctors recommended meant Abigail had to move their lives overseas for more than two months while carrying the cost of travel, accommodation, daily life and medical care.
Lee met Abigail and Ayla in Sydney and listened to what their family was facing. They did not need to carry the next part of the journey unseen.
Abigail is fighting for the treatment her doctors recommend and the childhood Ayla deserves.
02 · Their Story Started to Travel
Lee shared Abigail and Ayla’s story with the Butterfly community. People who had never met them stopped, listened and chose to help.
Some donated. Others shared their story again. One act of care became a ripple that travelled far beyond Sydney.
03 · The Butterfly Effect in Action
More than 760 people responded to Abigail and Ayla’s story.
The fundraiser was created to help cover travel, accommodation, daily living and medical costs for Ayla’s treatment trip to the United States.
This Is the
Butterfly Effect.
One person listened. One story travelled. Hundreds of people found a way to care. Butterfly exists to help more moments like this begin.
Butterfly does more than share a post. We invest the time, travel and resources to meet people facing hardship, listen properly and carry their stories to a community ready to act.
Shopping Butterfly helps fund the equivalent of 20 meals per product and gives us the power to find more families like Abigail and Ayla, meet them face to face and carry their stories to a community ready to care.
Every product is a reminder that fashion can mean more.
Every member of our community is part of the next ripple.
Real customer reviews across Butterfly jewelry and apparel.
Abigail and Ayla’s fundraiser was separate from Butterfly purchases.
No. Product sales were not direct donations to the featured person or family. The fundraiser was a separate form of support. Shopping Butterfly helps fund 20 meals per product and powers the giving trips and storytelling that help these stories reach more people.
The fundraiser was created to support travel, accommodation, daily living and medical costs while Ayla received treatment in the United States.
Every product purchased helps fund the equivalent of 20 meals through Butterfly's giving partners. Purchases also help make giving trips possible, so Butterfly can meet people, share their stories and help direct fundraisers reach more people.
Yes. Eligible items can be returned within 30 days. Read the return policy.
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